Kalki Koechlin launches Myntra.com’s, ‘Star N Sytle’

Kalki Koechlin launches Myntra.com’s first fashion property ‘Star N Sytle’

Kalki’s hot picks now exclusively available only on Myntra.com

Highlights-

·         Youth icons & celebrities will be brought on board to build a stronger campaign

·         A micro site to showcase “Star N Style” clothes chosen by celebrities

July 30th 2012, Delhi – The very elegant Kalki Koechlin launched Myntra.com’s first fashion property called – “STAR N STYLE” at a glitzy event in Delhi over the weekend. Kalki’s handpicked selection of apparel and accessories from over 350 brands will be exclusively available only on Myntra.com!

Kalki stole the show with her signature panache as she promoted her own style selection on Myntra. The star appeal with Kalki, fashion stylist Ranjunee Chakma along with India’s largest online fashion store- Myntra, made for a perfect fashion event!

The brand has been on the forefront in the e-commerce fashion and lifestyle space and this initiative is a bigger step towards being the best in it. What launches with Kalki, is going to be a consistent quarterly brand property with a varied pool of influencers. Each of these influencers have been very carefully chosen from various walks of life and over the years have built a strong connect with Myntra’s chosen target audiences. Kalki’s picks will be highlighted on the website under the “STAR N STYLE” collection. The brand very aptly emulates Kalki’s à la mode, youthfulness and vibrancy. Through this launch, Myntra offers its customers to smarten up their style with stylish inputs from the actress.

Speaking on the launch, Mr. Mukesh Bansal, Founder & CEO – Myntra.com said, “Celebrities, Models, VJs all play a very big role in shaping people's fashion state and style preferences. People take lot of fashion cues from movie stars. We are thrilled that we’re launching our first fashion property with Kalki! Our objective of bringing these youth icons together is to build a strong and a direct brand connect with our customers.”

He added, “There is a distinct synergy in what Kalki wears and what she has chosen. Kalki’s youth appeal and elegance coincide perfectly with the fashion quotient of our exclusive brands. We are convinced that online shoppers will love to wear what Kalki has picked out under Star N Style.”

Trying to look like Kalki is now just a click away. Very carefully chosen clothes that match her current style and look are now available only on Myntra.com! Starting 3^rd August, online shoppers can log on to www.myntra.com/starnstyle and get shopping!

Also, Delhi based Stylist and designer- Ranjunee got some confessionz out of Kalki about her Personal Style, Fashion preferences , shopping prefrences , her take on on-line shopping etc.. Here is a video of the conversation.. Hope it helps you people understand your favourite Fashionista better.. *__*